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The App Store is an app store platform, developed and maintained by Apple Inc. Apps can be downloaded on the iPhone , iPod Touch , or the iPad , and some can be transferred to the Apple Watch smartwatch or 4th-generation or newer Apple TVs as extensions of iPhone apps.

The App Store was opened on July 10, , with an initial applications available. The number of apps peaked at around 2. As of [update] , the store features more than 1. While originally developing iPhone prior to its unveiling in , Apple's then- CEO Steve Jobs did not intend to let third-party developers build native apps for iOS, instead directing them to make web applications for the Safari web browser.

The iPhone App Store opened on July 10, After the success of Apple's App Store and the launch of similar services by its competitors, the term "app store" has been adopted to refer to any similar service for mobile devices.

District Judge Phyllis Hamilton , who was presiding over Apple's case against Amazon , said she would "probably" deny Apple's motion to stop Amazon from using the "App Store" name.

The term app has become a popular buzzword ; in January , app was awarded the honor of being 's "Word of the Year" by the American Dialect Society. Apple announced Mac App Store , a similar app distribution platform for its macOS personal computer operating system, in October , [29] [30] with the official launch taking place in January with the release of its In February , Apple informed developers that they could begin using appstore.

In , multiple media outlets reported that apps had decreased significantly in popularity. Recode wrote that "The app boom is over", [38] an editorial in TechCrunch stated that "The air of hopelessness that surrounds the mobile app ecosystem is obvious and demoralizing", [39] and The Verge wrote that "the original App Store model of selling apps for a buck or two looks antiquated".

In October , in an effort to improve app discoverability, Apple rolled out the ability for developers to purchase advertising spots in App Store to users in the United States.

Search Ads Basic also features an easier setup process and a restricted monthly budget. In January , reports surfaced that documentation for a new beta for the then-upcoming release of iOS Apple also offered an iTunes Affiliate Program, which lets people refer others to apps and other iTunes content, along with in-app purchases, for a percentage of sales.

The new design features a greater focus on editorial content and daily highlights, and introduces a "cleaner and more consistent and colorful look" similar to several of Apple's built-in iOS apps.

Prior to September , Apple offered a way for users to manage their iOS app purchases through the iTunes computer software. In September, version In December , Apple announced that developers could offer applications for pre-order, letting them make apps visible in the store between 2—90 days ahead of release. On January 4, , Apple announced that the App Store had a record-breaking holiday season according to a new press release.

In March Apple made "Sign in with Apple" mandatory for any apps that use third party logins such as signing in with a Google account, etc. As part of the new App Store guidelines, the deadline for developers to implement the feature was April In and , Apple was frequently criticized by other companies such as Spotify, [68] Airbnb [69] and Hey [70] and regulators for potentially running the App Store as a monopoly and overcharging developers, and was the target of lawsuits and investigations in the EU and United States.

These apps can only be downloaded via direct links, and do not appear as search results. It is a free download for users of Mac personal computers. Developers have a few options for monetizing their applications. The "Free Model" enables free apps, increasing likelihood of engagement.

The "Freemium Model" makes the app download free, but users are offered optional additional features in-app that require payments. The "Subscription Model" enables ongoing monetization through renewable transactions. The "Paid Model" makes the app itself a paid download and offers no additional features. Less frequently, the "Paymium Model" has both a paid app downloads and paid in-app content.

Publishers could also sell digital subscriptions through their website, bypassing Apple's fees, but were not allowed to advertise their website alternative through the apps themselves. In an interview with The Verge in June , Phil Schiller , Apple's senior vice president of Worldwide Marketing, said that Apple had a "renewed focus and energy" on the App Store, and announced multiple significant changes, including advertisements in search results and a new app subscription model.

App data and insights analyst company App Annie released a report in October , announcing that China had overtaken the United States as Apple's biggest market in App Store revenue.

Over the years, the store has surpassed multiple major milestones, including 50,, [99] ,, [] ,, [] ,, [] 1 million, [] and 2 million apps. The number of apps on the app store shrank for the first time in as Apple began to remove older apps which did not comply with current app guidelines and technologies.

The iPad was released in April , [] [] with approximately 3, apps available. Apple publishes a list on a yearly basis, giving credit to the apps with the highest number of downloads in the past year. These are the most-downloaded iOS applications and the highest revenue generating iOS applications of all time from to Apple rates applications worldwide based on their content, and determines the age group for which each is appropriate. According to the iPhone OS 3.

The following are the ratings that Apple has detailed:. Applications are subject to approval by Apple, as outlined in the SDK agreement, for basic reliability testing and other analysis. Applications may still be distributed "ad hoc" if they are rejected, by the author manually submitting a request to Apple to license the application to individual iPhones, although Apple may withdraw the ability for authors to do this at a later date.

As of [update] , Apple employed mostly static analysis for their app review process, which means that dynamic code reassembly techniques could defeat the review process. In June , Apple updated its App Store review guidelines to specify that app developers will no longer have the ability to use custom prompts for encouraging users to leave reviews for their apps.

The app provided access to developer diagnostic menus, allowed for stock apps to be hidden, and enabled an opt-out feature for iAds, Apple's developer-driven advertisement system.

The app was removed shortly afterwards for violating guidelines. In April , Apple removed AppGratis , a then-successful app store market that promoted paid apps by offering one for free each day. In November , Apple removed the marijuana social networking app MassRoots , with the reason given that it "encourage[d] excessive consumption of alcohol or illegal substances. In September , it was discovered that "hundreds" of apps submitted and approved on App Store were using XcodeGhost , a malicious version of the Xcode development software.

The issues prompted Apple to remove infected apps from the store and issue a statement that it was "working with the developers to make sure they're using the proper version of Xcode". In June , a scamming trend was discovered on the store, in which developers make apps built on non-existent services, attach in-app purchase subscriptions to the opening dialogue, then buy App Store search advertising space to get the app into the higher rankings.

Apple has not yet responded to the issues. On September 1, , Apple announced that starting September 7, it would be removing old apps that do not function as intended or that don't follow current review guidelines. Developers will be warned and given 30 days to update their apps, but apps that crash on startup will be removed immediately. Additionally, the app names registered by developers cannot exceed 50 characters, in an attempt to stop developers from inserting long descriptions or irrelevant terms in app names to improve the app's ranking in App Store search results.

In June , TechCrunch reported that Apple had turned its app removal focus on apps copying functionality from other, popular apps. An example cited included "if a popular game like Flappy Bird or Red Ball hits the charts, there will be hundreds or thousands of clones within weeks that attempt to capitalize on the initial wave of popularity".

The report also noted removals of music apps serving pirated tracks. The publication wrote that, since the initial September app removals began, Apple had removed "multiple hundreds of thousands" of apps. In December , a new report from TechCrunch stated that Apple had begun enforcing new restrictions on the use of "commercialized template or app generation services".

Originally introduced as part of Apple's developer conference , new App Store guidelines allow the company to ban apps making use of templates or commercial app services. This affected many small businesses, with TechCrunch ' s report citing that "local retailers, restaurants, small fitness studios, nonprofits, churches and other organizations" benefit from using templates or app services due to minimal costs.

Developers had received notice from Apple with a January 1, deadline to change their respective apps. The news caught the attention of Congress, with Congressman Ted Lieu writing a letter to Apple at the beginning of December, asking it to reconsider, writing that "It is my understanding that many small businesses, research organizations, and religious institutions rely on template apps when they do not possess the resources to develop apps in-house", and that the new rules cast "too wide a net", specifically "invalidating apps from longstanding and legitimate developers who pose no threat to the App Store's integrity".

Additionally, the news of stricter enforcement caused significant criticism from app development firms; one company told TechCrunch that it chose to close down its business following the news, saying that "The 4. Apple had told us you aren't being targeted by this from a quality standpoint. So being hit now under the umbrella of spam is shocking to every quality developer out there and all the good actors".

Furthermore, the latter company stated that "there's only so much you can do with apps that perform the same utility — ordering food". A third company said that "Rule 4. This followed the government's efforts in to block the Times ' website after stories of hidden wealth among family members of then-leader of China, Wen Jiabao , were published.

When this situation changes the app store will once again offer the New York Times app for download in China". Microsoft explained to BBC News that its Skype app had been "temporarily removed" and that it was "working to reinstate the app as soon as possible", [] though many news outlets reported on the Chinese government's increased efforts and pressure to crack down on Internet freedom.

Following Apple CEO Tim Cook 's appearance at China's World Internet Conference in December , in which Cook stated that Apple and China share a vision of "developing a digital economy for openness and shared benefits", free speech and human rights activists criticized Cook and the company. Maya Wang at Human Rights Watch told The Washington Post that "Cook's appearance lends credibility to a state that aggressively censors the internet, throws people in jail for being critical about social ills, and is building artificial intelligence systems that monitors everyone and targets dissent.

But that commitment should not end at our borders. Global leaders in innovation, like Apple, have both an opportunity and a moral obligation to promote free expression and other basic human rights in countries that routinely deny these rights.

Cook told Reuters that "My hope over time is that some of the things, the couple of things that's been pulled, come back. I have great hope on that and great optimism on that". Furthermore, Russell listed censorship efforts by the Chinese government, including VPN bans and restrictions on live video and messaging apps, and wrote that "Apple had little choice but to follow Beijing's line in order to continue to do business in the lucrative Chinese market, but statements like Cook's today are dangerous because they massively underplay the severity of the situation".

In October , Apple rejected, [] approved, [] and finally removed [] [] an app used by participants in the —20 Hong Kong protests. Apple began removing thousands of video game apps from their platform in China during December in accordance to regulations regarding licensing enacted by the country's Cyberspace Administration , in many cases without explicitly stating the offences grounding their removal. Apple released a memo that month telling developers of premium games and apps with in-app purchases had until the 31st of December to submit proof of a government license.

In November , Apple removed all applications related to vaping from the App Store, citing warning from health experts. The primary opposing argument is: 'Smartphone makers can do whatever they want. We all have rights, and we need to fight to defend our rights against whoever would deny them. Apple responded to the lawsuit that it would terminate Epic's developer accounts by August 28, , leading Epic to file a motion for a preliminary injunction to force Apple to return Fortnite to the App Store and prevent them from terminating Epic's developer accounts, as the latter action would leave Epic unable to update the Unreal Engine for any changes to iOS or macOS and leave developers that relied on Unreal at risk.

From Wikipedia, the free encyclopedia. This is the latest accepted revision , reviewed on 21 July Digital application distribution platform for iOS. For the general concept, see App store. Main article: iOS app approvals. Main article: Epic Games v. Apple Newsroom. Retrieved September 6,